Must-Have Flows for BFCM & How to Optimize with AI

Prepare to elevate your Black Friday and Cyber Monday (BFCM) strategy with the Must-Have Flows for BFCM & How to Optimize with AI guide. This comprehensive digital download walks you through the essential email flows to maximize your sales and engagement during the busiest shopping season of the year.

Created by Pamela J. Booker, e-commerce expert and CEO of eCommCTO, this guide delivers high-impact strategies and step-by-step instructions for setting up and optimizing key email flows, including:

• Welcome Series to engage new subscribers and turn them into loyal customers
• Abandoned Cart Flow to recover sales and keep customers engaged
• VIP Early Access Flow to reward top customers and generate excitement
• Browse Abandonment Flow to re-engage curious browsers

Each flow is enhanced with AI-driven optimization tips, actionable prompts, and best practices to personalize your approach and increase conversions. You’ll also find a checklist to keep your flows organized and effective.

Perfect for both seasoned marketers and e-commerce beginners, this guide will help you:

• Implement high-converting email flows for BFCM and beyond
• Use AI to personalize recommendations, optimize send times, and create targeted offers
• Craft engaging subject lines and preview text to increase open rates